About a year ago, right before my ADHD diagnosis, my psychiatrist asked me three questions that taught me everything about consistency.

What makes you think you have ADHD?

I get horny when a new idea crosses my mind — all I wanna do is fuck. I jump into anything that excites me but never see it through. Especially personal projects.

Anything you've successfully stuck with?

One thing. Every Tuesday, at 4 a.m PT, I send an email to my internet homies. Been doing it for three years. Haven't missed once.

Why do you think that is?

People expect it. I made them a promise. I don't want to let them down.

That's when it hit me: external accountability is more powerful than internal motivation.

Parents show up for their kids better than they ever did for themselves. CEOs burn the world for stakeholders. You deliver client work on time. I write.

In the battle for consistency, internal motivation is a feeling. External accountability is a structure.

Internal motivation rides your emotional waves — powerful when you're up, gone when you crash. External accountability doesn't care about your feelings. It taps into something ancestral: the fear of letting people down.

Everyone thinks success follows genius.

Wrong.

Success follows those who stick it out, especially when shit gets hard or boring. The more you show up, the more bad ideas you burn through. That's how the good ones find you.

This year, commit to sharing your thoughts, projects, and learnings weekly. Make a promise to yourself and whoever is watching. You don't need a massive audience. An audience of one is enough.

And work your ass off to delight them.

More eyes will find you — not because you're the loudest or because you "cracked the algorithm," but because you're consistent. Consistency, on a long enough timeline, beats talent, luck, and cheap hacks every single time.

Three years ago, I made a promise to show up every Tuesday at 4 a.m. It didn't cure my ADHD, but it's built something stronger than motivation: a structure that doesn't give a fuck how I feel.

See ya next week.

Love,

P.S. I've gotten a ton of emails asking for the newsletter playbook since I shut access on Jan 1st (as promised). I'm not reopening it. I'm not selling it either. If you want full access to the playbook + future updates, tell a homie to crash the party using the link below. Win-win-win.