I spent 4 years chasing after the perfect productivity system for my creative work.

Cycling through apps and books every month. Working with productivity coaches. Taking productivity courses.

I built workflows that would make a German engineer weep.

Note-taking systems so beautiful, I was too proud to touch.

These systems didn't make me more productive. They made me seem more productive — I was always tweaking and optimizing something.

The productivity gurus helped me feel more productive, but I wasn't getting any meaningful work done.

I didn’t have a productivity problem. I had a purpose problem.

I didn't need to do more. I needed to remember why I was trying to create in the first place.

Creativity doesn't come from optimization. It doesn't come from stacking better tools or shedding the last bit of your humanity to become a productivity machine. It comes from knowing what you want to say and having the balls to say it.

Your homework:

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You fucking legend.

Love,

Santi