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Oliver Buchannon
Santi Villanueva

ink-stained strategist.

My Brain, In HTML

My Brain, In HTML

On digital gardens and thinking in public

Jan 27, 2026

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2 min read

Welcome to santi.wtf

Welcome to santi.wtf

I built the internet I miss

Jan 20, 2026

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2 min read

10 Reasons Why You Should Start Writing Online

10 Reasons Why You Should Start Writing Online

The internet rewards deep thinkers

Jan 13, 2026

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6 min read

Consistency Beats Talent, Luck, and Every Damn Hack

Consistency Beats Talent, Luck, and Every Damn Hack

Conversations with my therapist.

Jan 6, 2026

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3 min read

What Would You Do in Your Last Hours?

What Would You Do in Your Last Hours?

Marcel Proust: On how to live a life you love

Dec 30, 2025

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4 min read

The Future of Social Media is Email

The Future of Social Media is Email

There's a shift happening.

Dec 16, 2025

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8 min read

Social Media Won't Love You Back

Social Media Won't Love You Back

All in on social media? Think Again

Dec 9, 2025

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7 min read

Zadie Smith's 10 Rules for Writers

Zadie Smith's 10 Rules for Writers

A Manifesto, Not a Manual

Dec 2, 2025

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3 min read

Miles Davis: The Art of Pissing People Off

Miles Davis: The Art of Pissing People Off

Five counterintuitive strategies for staying creatively alive

Nov 25, 2025

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11 min read

Margaret Atwood's 10 Brutal Rules for Writing

Margaret Atwood's 10 Brutal Rules for Writing

  1. Your readers don't care about your feelings.

Nov 18, 2025

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4 min read

Distal Thinking: Why Being Too Early Kills Creative Careers

Distal Thinking: Why Being Too Early Kills Creative Careers

How Elon Musk Stole The Future

Nov 11, 2025

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9 min read

Figure-Ground Reversal

Figure-Ground Reversal

Your problem isn't your problem.

Nov 4, 2025

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6 min read

Splitting: Break Down to Break Through

Splitting: Break Down to Break Through

The creative thinking skill hiding in plain sight

Oct 28, 2025

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8 min read

What do the iPhone, gravity, and Velcro have in common?

What do the iPhone, gravity, and Velcro have in common?

Integration — and how it'll change the way you create

Oct 21, 2025

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5 min read

The Creative Process of a Mad Man

The Creative Process of a Mad Man

Inside the creative process that sold billions.

Oct 14, 2025

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4 min read

Make America Literate Again

Make America Literate Again

Kurt Vonnegut on writing with style

Oct 7, 2025

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8 min read

Travel Should Change You

Travel Should Change You

Anthony Bourdain on the joys (and pains) of travel.

Sep 30, 2025

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3 min read

Hunter S. Thompson on the Meaning of Life

Hunter S. Thompson on the Meaning of Life

The letter that changed my life.

Aug 26, 2025

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11 min read

Van Gogh Died a Failure

Van Gogh Died a Failure

A quick lesson about success.

Aug 12, 2025

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3 min read

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